There are a number of superyacht award events worldwide based on a wide range of categories. Designers, shipyards and owners obviously like to receive them, but what prestige do awards confer on winners and how should they be judged?1. Ow...
Jan 6 2012 Read more
The rise of new media and social networking sites has transformed the way we communicate through blogs, tweets, websites and other user-generated media. This wave of online activity has influenced politics, forced changes in the law and had a prof...
Jan 6 2012 Read more
"Minimalism is an understanding of space and its limits," comments Marijana Radovic. Would you agree?...
Jan 6 2012 Read more
English painter and draughtsman David Hockney once said that "art has to move you and design does not, unless it's a good design for a bus". Would you agree?...
Sep 5 2011 Read more
‘Minimalism’ is a term often bandied about in the design world, but what does it mean? Is it just a convenient label? What does it involve for yacht designers, builders and outfitters? British architect John Pawson, for example, prefers to describe h...
Jun 22 2011 Read more
Is it right or desirable that yachts resemble automobiles and what can we learn from the way cars are marketed and manufactured? In the first issue of SuperyachtDesign 2011, Q5, Design Debate canvasses the opinions of those working in both industries...
Apr 4 2011 Read more
At the Global Superyacht Forum (GSF) in Amsterdam last November, Milton Pedraza, CEO of the Luxury Institute, presented his seven steps to reinventing the superyacht industry in the 21st century. “It seems to me that yacht marketing tod...
Apr 1 2011 Read more
Once upon a time, it was the naval architect who was recognised as the creator of a yacht. Then along came Jon Bannenberg, the first of a new generation of designers to take aesthetic decisions out of the hands of the technicians. Should the yacht, a...
Dec 13 2010 Read more
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Dec 12 2010 Read more
"What have you learnt in the past 12 months about your business and how we need to change our industry from the lessons learnt?"...
Nov 22 2010 Read more
In this time where the Chinese economy is rapidly increasing and the number of High Net Worth Individuals is growing at a rate of 30% a year, do you believe that there will eventually be a shift in Superyacht sales in the Chinese region?...
Oct 28 2010 Read more
In Q4 of SuperyachtDesign Glyn Hutchinson of Icon Connect argues that when it comes to entertainment systems we must not lose sight of the excellence that is expected in all facets of superyacht building and that applies equally to the quality...
Aug 31 2010 Read more
Numerous subcontractors specialising in the manufacture and fitting out of luxury interiors have emerged since the mid-‘90s in tandem with the growth of the superyacht industry, but only a handful are at the top of their game. Design Debate canvasses...
Aug 19 2010 Read more
The theme of onboard security has been looked at before in The Yacht Report (issue 113) where several industry experts discussed the security options available for superyachts and the merits of the various technologies currently on the mar...
Jun 7 2010 Read more
Everyone in the superyacht industry has been touched by the economic downturn to a greater or lesser extent. But has the cash crisis affected how owner expectations are realised by designers? Are we entering a period of creative prudence and thrift, ...
Jan 28 2010 Read more
I wanted to start a thread regarding good marketing practices for the yacht design firm. What has been successful in finding new clients, be it shipyards or owners, throughout this economic crisis? There are still projects to be had, how ...
Jan 4 2010 Read more
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